Happy March everyone!
It is officially spring (even though it is still rather chilly at the moment).
As a company that provides award winning services specifically to help businesses grow and increase sales, we thought it was only fitting to share some of our business growth tips.
A few of our clients felt their businesses has been a bit quieter the last few months so if you have been feeling the same recently, here are a few quick tips to get your feet off the ground again!
RESEARCH: It is important to do your research to get an understanding of the customers you are trying to sell your products or services to. Through doing this, you are able to target your potential customers better to appeal to their weaknesses and offer a solution.
It is also beneficial to research your competitors too. By researching your competitors to get a strong understanding of their strengths and weaknesses, this can help drive your decisions on how to appropriately scale up your business.
MARKETING PLAN: By creating a marketing plan, you have a clear understanding of what you are going to do, how you are going to do it, how many new customers you will receive in doing this and how long it will take you to get there. It is important to do this to maximise your marketing budget and manage your time effectively.
CUSTOMER RETENTION: It is not sufficient to just continue to gain new customers. Although this will help you short term, it is not a long-term solution. You need to keep your existing customers coming back (and your existing customers are the easiest to lose). Your existing customers provide you with reviews to advertise to new customers, feedback on how to improve and referrals. Existing customers are also more likely to spend more on your products or services.
You can increase customer retention by prioritising customer service- treat your customers right so they actually want to support your business.
Using a CRM system to help you manage relationships with existing and potential customers.
Launching an email campaign helps your business to stay fresh in customers’ minds.
NETWORK YOUR BUSINESS: It is important to network your business so you can attract new customers and start to build relationships with them. Positive client relationships are what keep you in business so it’s essential to maintain these to ensure your customers are happy, so you are not losing business. A good way to meet new customers and like-minded business owners is by attending networking events. By attending networking events you can also gain new knowledge and tips from other businesses which can also help your business grow.
You can always find local networking events by searching on google and by checking on social media sites.
At PA Answer we have specially selected each of our services to provide growth in our clients’ businesses. Every single one of our clients feel they receive a return on investment by using our services.
If you are facing some issues in your organisation, contact us to arrange a free telephone consultation.
PA Answer will always help you find the most cost effective solution for your business.