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Phil’s Ride 2017 raises over £12,000 for East Anglia Air Ambulance, so far...

On Sunday 27th August this year, more than 160 cyclists and motorcyclists set off from the Old White Bell in Southery to remember a well loved local character, and raise money for East Anglia Air Ambulance.

Phil's Ride 2017 as raised more than £12K for East Anglia Air Ambulance
(Photography courtesy of Nigel Bird)

Phil’s Ride was started in 2016 in memory of Phil Beeton, who tragically lost his life in a road traffic accident in October 2015. Phil’s daughter Marie is PA Answer’s General Manager. So we decided to raise money our own way, by answering calls.

 Two days before the bikes set off, on Friday 25th August, our team answered calls for cash and we donated £10 to the cause for every hundred calls our team answered on the day. Throughout the day, we answered just under 900 calls – donating £90 to Phil’s Ride.

In 2016, Phil’s Ride raised £6,203.22 for East Anglian Air Ambulance, and the organisers were aiming to go even better in 2017, setting a target of £6,205.23 – one penny more than 2016. So far Phil’s Ride 2017 has smashed that target, raising almost double last year’s total – a staggering £12,155 (as of 9th November 2017).

You can still donate at

Never miss another call from just £10pw